Looking at 240 fiction book titles reviewed by the New York Times, investigators found that positive reviews, not surprisingly, always increased sales by anywhere from 32 to 52%. For books by established authors, negative reviews, also not surprisingly, led to a 15% decrease in sales. For books by relatively unknown authors, however, negative publicity had the opposite effect, increasing sales by a significant 45%. Follow-up studies affirmed the reason: Even bad reviews drew attention to works that otherwise would have gone unnoted. Moreover, the “negative” impression bad reviews created seemed to diminish over time.
Economists at UC Berkley have published a study in the Economic Journal that suggested Yelp ratings are having a significant impact on restaurants.In previous articles about paid for reviews, there is some intimation that restaurants and other places are buying Yelp reviews and this might be why:
They found that a restaurant with a rating improved by just half a star – on a scale of 1 to 5 – was much more likely to be full at peak dining times. Indeed, an extra half-star rating caused a restaurant’s 7pm bookings to sell out on from 30% to 49% of the evenings it was open for business.The Observer
Bruce Willis Isn’t Suing Apple Over iTunes Music Ownership Rights – There was a story that circulated yesterday that Bruce Willis was considering a suit against Apple to determine the true ownership of iTunes purchased music. It was a great companion piece to my article on Sunday (and the ReDigi case I’ll review next Sunday). Alas, this Bruce Willis story is a hoax. TechCrunch
Tesco Buys E-bookseller Mobcast For $7.2 million As It Squares Up To Amazon And B&N In The UK – B&N’s Nook is scheduled to launch in the UK next month. Amazon and Kobo is already there but the digital market in the UK is still in its early stages and so retail giant Tesco (a discounter like WalMart or Target) has purchased Mobcast, a digital bookseller. Based on previous moves, it looks like Tesco wants to position itself as a competitor to Apple and Amazon: The deal comes on the heels of Tesco buying movie and TV streaming service blinkbox in 2011 and Internet radio service WE7 in June 2012.TechCrunch
Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty.
You can reach Jane by email at jane @ dearauthor dot com