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Wednesday News: Target promises to price match but won’t make it...

Plus, Mulpuru pointed out, going through the Guest Services desk is so unpleasant and time-consuming that many shoppers will be deterred from seeking out price matches. It’s all about marketing and perception management, an effort to convince shoppers that, like Amazon or Walmart, they can shop at Target secure in the belief that they are obtaining the lowest prices.

One thing I discovered during Christmas was a reservation card for video games. You pay $1 to reserve a popular game on the day of its release.  Target holds a copy for 7 days. When you go to the store, you get a $5 gift card when you buy the game. It’s a clever way of getting foot traffic.  Mashable

Harlequin

The episode will feature a special “group date” where the women pose for a Harlequin cover with the newest Bachelor, Sean Lowe. The contestant who shows the most spontaneity, flair and chemistry with Sean will be awarded a three-book cover-model opportunity with Harlequin. The episode is scheduled to air Monday, January 14, 2013, on ABC.

Sean and the competitors will experience what is required to be a successful Harlequin cover model. Harlequin Creative Director Margie Miller will shepherd the group through hair, makeup and wardrobe stages and then have them pose for multiple cover scenarios in a Los Angeles mansion. Each contestant will have an opportunity to impress Ms. Miller and Harlequin Brand Representative, Michelle Renaud, with their ability to pose in a polished and unaffected manner and convey a genuine connection with Sean. Press Release

So true. I need to be more scathing. Isn’t that what everyone is silently thinking? Huffington Post

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

9 Comments

  1. Liz Talley
    Jan 09, 2013 @ 07:47:03

    Well, I’ll go first on the Harlequin thing. As an HQ author, I’m not particularly thrilled about linking our books with The Bachelor. I know HQ is thinking “good exposure” and it is, but it also reemphasizes in the branding what I’ve been fighting against for the past few years, namely, that we’re more than a clench cover on a book of silly fluffiness. Of course, I’m judging before I know what is portrayed about our books in the actual episode, but I have a sort of sickish feeling about it. Like we’ll look like the Jersey Shore of publishing. Sigh.

    ReplyReply

  2. Ros
    Jan 09, 2013 @ 08:11:24

    More scathing reviews! Yes, please. ;) STGRB will love that.

    ReplyReply

  3. Maddie
    Jan 09, 2013 @ 10:20:24

    What is Harlequin thinking? Why anyone hook up with a reality show that makes a mockery about love and marriage!! Out of all the 17 shows only what 2 marriages and I know that 1 marriage is still going strong (correct me if I’m wrong) plus it makes women look so desperate to get married that they will do anything to get their man.

    ReplyReply

  4. Kate K.F.
    Jan 09, 2013 @ 10:55:23

    I ended up getting lost on that Hatchet Job site for a some time this morning after being linked from Book Riot. I love the idea and it gave me some smiles on a weird morning.

    ReplyReply

  5. Jamie Wesley
    Jan 09, 2013 @ 13:56:34

    As a devotee of both The Bachelor and Harlequin, my initial reaction to the news was amusement. I’ll reserve judgment about whether it was a good move on Harlequin’s part until I watch the episode. But I will say that in the first episode, 50 Shades got a whole lot of (unnecessary) exposure, so I’m happy to see another publisher get some love.

    Also, if the photo shoot goes like other photos shoots on the show, the women will be too busy talking about their own insecurities and whining about the time the bachelor spends with the other women for too much attention to be paid to making fun of Harlequin, but I guess we’ll see.

    ReplyReply

  6. Ann Somerville
    Jan 09, 2013 @ 17:08:23

    @Ros:

    “More scathing reviews! Yes, please. ;) STGRB will love that. ”

    Oh, I don’t know. I think they’ve got bigger things to worry about. Been to the site lately?

    ReplyReply

  7. Shelley
    Jan 11, 2013 @ 12:31:30

    @Ann Somerville: What the heck IS going on at STGRB? They say they are moving to a new server…blah…blah…blah…but I do know they went completely offline last week and there are no months before January in their archives. This could just be something that happens I guess but you gotta wonder… Add to that that one of their biggest fans is an “admirer” of teenage girls. Wow…something to be proud of, no doubt.

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  8. Ann Somerville
    Jan 11, 2013 @ 14:31:31

    @Shelley:

    They were taken down for repeatedly ignoring a DMCA request from me:

    http://logophilos.net/blog/index.php/2013/01/the-smell-of-rotten-fish-is-so-hard-to-disperse/

    They are now soliciting donations on their new site. I do hope they post a list of donors – it will make it so much easier to avoid whiny crybaby authors.

    ReplyReply

  9. Shelley
    Jan 11, 2013 @ 14:49:09

    @Ann Somerville: Ok, that’s totally awesome! I’ve been trying to keep up with all the bs these people dish out, just missed that one, I guess.

    ReplyReply

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