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Wednesday News: Bodyform reveals the truth about periods; MS Surface pricing...

Götz von Berlichingen

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Inez Kelley
    Oct 17, 2012 @ 05:21:35

    Ancient prosthetics have been around for thousands of years. Marcus Sergius had an iron hand created so he could lead in battle during the Punic Wars (218-210 BCE). Even predating that, there is record(3500-1800 BCE) of warrior Queen Vishpla having an iron leg fashioned for use in war.

    As stated in your post, the use of spring operated or moveable joints didn’t occur until 1508, when German knight Gotz Von Berlichingen had a hand fashioned that moved at the joints.

    Ambroise Paré however is credited as the Father of Prosthetics because of his many innovations and several of his pieces are still in existence. Many are considered works of medical art.

    *excuse the history lesson, this is where my own research has been the last few weeks so it is uppermost in my mind and I find it fascinating*

  2. Kati
    Oct 17, 2012 @ 07:19:50

    To say that the Bodyform response made my day would be understating it. That might be the best response I’ve ever seen.

    If I lived in England, I’d start buying their products just based on this. AWESOME!

  3. CG
    Oct 17, 2012 @ 07:41:19

    I about died laughing, thank you Bodyform.

  4. Brie
    Oct 17, 2012 @ 07:45:56

    The best part of that video is when she drinks the blue water.

  5. Ros Clarke
    Oct 17, 2012 @ 08:20:30

    What I most love about the Bodyform video is the sneaky jab at Always ‘Have a happy period’. That line makes me want to smash someone in the face. Usually I settle for a cushion.

  6. Danielle
    Oct 17, 2012 @ 12:42:13

    @Inez Kelley: Fascinating lesson, thank you (and thanks to Jane for the original link, of course)! I loved learning this :-)

  7. MrsJoseph
    Oct 17, 2012 @ 12:57:17


    oooh! I’d so use Bodyform now, too. I need to forward this to my husband, lol.

  8. B. Sullivan
    Oct 17, 2012 @ 18:24:49

    @Brie Yes! My first thought at the beginning was “uh oh, they have the blue water out, what will they use it for…” Now I really want to know what ad agency did this, because that’s using humor (and the internet) effectively. I do sorta wish they’d used the real CEO, but I’m thinking it probably isn’t a woman.

  9. hapax
    Oct 17, 2012 @ 18:55:46

    Well, after that I had to “run and find out”.

    Bodyform is a trademark owned by SCA, whose CEO is the respectable romance-hero named Jan Johansson, whom I would pay good money to see star in a new version of that video.

    (President of Consumer Goods, Europe, had the positively porntastic name of Magnus Groth, but alas I could not find a picture of him.)

    Uh-oh. Does that count as doxxing?

  10. jane_l
    Oct 17, 2012 @ 18:57:56

    @hapax: Magnus Groth needs to be the name of some billionaire hero in the near future.

  11. jane_l
    Oct 17, 2012 @ 18:58:27

    @Inez Kelley: Your history lesson is awesome. Maybe you could do a whole post for us? That would be fantastic.

  12. DJ Gross
    Oct 18, 2012 @ 07:47:39

    Thanks for posting Bodyform’s brilliant response :)

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