Warner Changes Its Name
After today, Warner Books will now be called Grand Central Publishing to coincide with its move to a new physical location just north of the train station. Hachette Books bought the imprint from Time last year. As part of the purchase, Warner Books had to pick a new name by 2011. The official launch will occur at Book Expo in June and the first books to be released under the new imprint will be in the fall of 2007.
Warner has been behind the other publishers in digital publishing initiatives. According to Neil De Young, Warner currently publishes 15 titles in digital format across all publishers and imprints. Compare this to Harlequin that releases almost 70% of its line in eformat. The lack of “books” in the imprint name recognizes that there are “other emerging forms of publishing that go beyond ink and paper.”
Julie Ann Long, a favorite of DearAuthor bloggers, moved from Warner to Avon. I can’t help but speculate if there is more change in the water at Warner than just its name.
Via New York Times