Wal-Mart positions itselfto be a force in the digital music business in which Apple ITunes holds a more than 70% market share. To challenge the big gun who is now third in the overall music sales, Wal-Mart has begun to sell high quality (256 ) songs from EMI at a lower price point. While Apple is selling DRM free EMI songs at iTunes for $1.29, these same songs at Wal-Mart sell for $.99 and are also DRM free.
With Wal-mart offering DRM free music clearly in an attempt to lure customers away from Apple, it seems to make sense that it would offer lower priced ebooks in the future to complement its print based book business. I can hope that the future also holds DRM free ebooks.