Orbit Books, the SFF branch of Warner Books, posted last week that Urban Fantasy is growing in popularity and the evidence is the number of books showing up on the bestseller lists. According to Orbit, in 2004, only 1 Urban Fantasy was on the Fantasy Bestseller list and in 2007, there were 7. SB Sarah has a nice interview with Devi Pillai of Orbit Books about the surging popularity of urban fantasy. In sum, it’s all about us girls.
Also, romance readers rarely stick to one genre. They are more open about reading everything-’from historical to thrillers to women’s fiction. So they same way they’ve opened up other markets and genres, they’ve expanded from romance to read more fantasy, which I think was a harder genre for them to get into as for many years it was very boy-centric. But now, with more interest in the girls-who-kick-ass and with more female authors, it that has opened up to the female readership.
A few weeks ago, Patricia Briggs‘ Iron Kissed made it to the top of the NYTimes Paperback Bestseller List. One of my favorite urban fantasy authors is Ilona Andrews. In a sign of how far urban fantasy is leaking into the romance world, Andrews and her writing helper husband are over at RT for the “Ask the Author” feature.
Go on over and ask Ilona who her favorite romance author is. It might surprise you. It did me. Plus, you can give her recommendations because she is a new romance reader.