Little, Brown (and not Penguin UK) did some “extensive market research” to ascertain why US mega bestseller Nora Roberts isn’t making the same waves in the UK. Apparently it is the covers. The focus group readers said that the covers were too old and didn’t represent the “strong female characters” that the readers found synonymous with Roberts’ books. I do remember seeing this nightgowned chick cover on Karen Scott’s blog and thinking that’s a whole lot of fug there, but is the second rendition much better?
In response, Little Brown is giving Nora Roberts’ the fly away hair cover because nothing says “strong female” like whispy, out of control hair, and a cute, strapless frock. This looks like a Susan Elizabeth Phillips book. Way to go Little, Brown.