“Over the next few weeks, we are likely to see a frenzy of clothing drives and canned food drives. Pet supplies, dry goods and books will be donated and dispatched to the affected areas. For many good-hearted people, participating in this kind of giving feels more concrete and satisfying than simply writing a check. But, as we’ve learned from studying Hurricane Katrina, the Haiti earthquake, the Japanese tsunami and numerous other disasters, unsolicited donations are seldom useful and often burdensome. The best estimates available suggest that about 60% of the supplies that arrive at a disaster site are not beneficial to the survivors and should not have been sent.”latimes.com
P.S. To all the authors and publishers who tried to use the Hurricane to sell your books or increase your social media presence (i.e., if you RT this, I’ll donate a dollar to the Red Cross) just know that you turned off a ton of people.