Thursday Midday Links: Author Promo, Beyond the Book Trailer
I thought this was a clever author promotion. The magazine features the wedding of the couple in the first Fool’s Gold book by Susan Mallery and includes references to many parts of the story. It’s one of the neater online author promos I’ve seen. I like it more than author videos. Thoughts?
Speaking of interesting promotional tools, Author Elaine Viets (recent release Half Price Homicide) commissioned a study of mystery readers (so smart) and then emailed some of the results around.
The nationwide survey was conducted by Trigger Advertising Group.
Some 300 readers of Viets's books responded. Viets writes two bestselling series: the Dead-End Job mysteries and the Josie Marcus Mystery Shopper novels. Both are published by Obsidian, a division of the Penguin Group.
Word of mouth is critical for these mystery readers. They rely on recommendations from "trustworthy friends, renowned authors or magazines."
The survey also found that the majority of readers bought between 10 and 30 books per year. They bought books for leisure reading year round, but bought slightly more books during the summer.
When asked where they usually get their novels, those surveyed had the options of chain bookstores, local/specialty bookstores, online (Amazon, eBay), libraries and borrowing from friends. The option most chosen was chain bookstores, with online purchases coming a close second. A hefty 39 percent go to local or specialty bookstores.
Blogs, e-lists and websites play a key role in providing information about the mystery author: 35% first heard about Elaine Viets on the Internet. The other respondents learned about her mysteries through bookstore and library displays, her former newspaper column and word of mouth.
Book buyers had firm opinions about e-books. They believe "e-book prices should be lower than printed versions." They would "still buy the e-book at the same price as the print version if it was an author he or she already enjoys."
One more author promo, although this is kind of an unfair comparison, and only for the UK folks. Elizabeth Gilbert, author of “Eat, Pray, Love” will have a conversation with Paul Holdengraber. I confess to never having attended anything like this but it sounds pretty interesting. Kind of like an Actor’s Studio interview with an author? I kind of miss the zany Gena Showalter and Jill Monroe Authortalk videos although this is obviously more serious in nature.
I see a lot of author promotion and these are three that caught my eye. What are your thoughts?