The Happy Endings Foundation website was just poorly enough done to look like an authentic organization. It’s motto? “Sad books are bad books.” The site was ostensibly run by Clare Hughes and another mother. In the first iteration of the website, Hughes and the group called for the banning and burning of books.
Several respected media organizations such as the BBC were taken in. Jeremy Vine’s even interviewed “Clare Hughes” on his BBC radio show. The sad news is, though, that the site, Clare Hughes and the entire foundation was a hoax, a publicity scheme to bring more attention to the Lemony Snicket series.
So the Unfortunate Events author and publisher decided that they would make fun of those who take stands against book banning and censorship by making them look like fools all for the purpose of publicity?
Source: Sarah and Candy