Simon & Schuster Partners with Ritz Carlton to Provide Paperback Turndown Service
Atria, an imprint of Simon & Schuster, partnered with Ritz Carlton to provide a free collection of short stories by authors like Jodi Picoult, Susan Isaacs, and John Connolly in Turndown Tales. This paperback will be given free as part of its turndown service.
Turndown service is usually performed in the early evening hours by a guest service personnel and it can be as simple as just turning down your covers or elaborate as providing specialty chocolates or after dinner coffees, gratis. Of course, you tip for this service, but its kind of a treat.
Apparently, though, Ritz wasn’t thrilled with the initial offerings because of swearing and racy content. S&S asked the authors to tone down the language and, (though not explicitly stated), remove some of the racier parts.
I think this is a great idea. Maybe as part of the guest menu can be a list of books to order up with your meal. Simon & Schuster is certainly thinking outside the box. I would have liked to see lesser known authors contributing to the collection, though, as it could be a great marketing tool for the midlist authors who are the ones who really need the exposure.
Via Shelf Awareness.