Scratch and Sniff eBooks – Marketing Gone Wrong
Cafescribe is trying to make its ebooks more appealing by sending all purchasers a scratch and sniff sticker to place on their ebook reading device. The smells include old books and coffee. I admit to having my share of scratch and sniff stickers and minus the grape ones, they all smelled horrible. Plus, who wants to clutter up their ebook reader with a bunch of stickers? Is this like the bumper now? Or has Cafescribe too many fond memories of the Trapper Keeper?