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Scratch and Sniff eBooks – Marketing Gone Wrong

cafescribe.jpgCafescribe is trying to make its ebooks more appealing by sending all purchasers a scratch and sniff sticker to place on their ebook reading device. The smells include old books and coffee. I admit to having my share of scratch and sniff stickers and minus the grape ones, they all smelled horrible. Plus, who wants to clutter up their ebook reader with a bunch of stickers? Is this like the bumper now? Or has Cafescribe too many fond memories of the Trapper Keeper?

Via Endgadget.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

One Comment

  1. Tilly Greene
    Aug 24, 2007 @ 10:50:00

    And the sticker looses its omph rather quickly. No thank you…I’ll put a cup of hot chocolate in front of me if that’s what I want :-)

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