Yes, I didn’t know that there was a National Coupon Month either but there is. I read a press release this morning from CoolSavings.com about a survey of coupon use by age. The most consistent user of coupons is the 55+ age group. 65% of the AARP crowd use coupons on every shopping trip. But the coupon use isn’t exclusive to the 55+ crowd. 51% of 35-34 year olds report using coupons on every trip. The most thrifty age group, however, is the 35-44 year old group who use coupons 61% of the time and 35% of those shoppers save $10-$20 per trip. This group, more than any other, relies on the newspaper for their main source of coupons while the others rely on a combination.
Not really book related, but I thought it was interesting.
Via CoolSavings.com Press Release.