Romance Blossoms During Dire Economic Periods
Mills & Boon, celebrating its centenary this month, is enjoying its most successful year to date. We may be tightening our belts, but that doesn't mean that there's no room for romance. And Mills & Boon novels, at £2.99 each, are according Clare Somerville, retail marketing and sales director of the company, "an affordable pleasure".
When Mills & Boon Limited was launched in 1908 it was as a publisher of general fiction and etiquette guides. But it didn't take long for founder Charles Boon to clock on to the fact that romance was the way to financial success. During the First World War, sales of the romance-filled novels enjoyed their first peak and it's something that's continued ever since.