Dec 6 2006
Jane Friedman is the CEO of HarperCollins, the parent company of AVON. Since Friedman joined HC in 1997, revenues have increased almost 80%. Per Publishers Weekly.
I read an article once where Friedman talked about a return to the branding of a publisher/imprint than individual authors. I think its interesting to see her success in that as it relates to Avon. For good or bad, Avon is synonymous with a certain type of historical. In a business where marketing dollars are tight this can be good for authors, particularly the underappreciated midlist author. It can also be bad in that a certain type of historical gets tiresome after a while.