Romance, Historical, Contemporary, Paranormal, Young Adult, Book reviews, industry news, and commentary from a reader's point of view

Publisher’s Weekly Names Jane Friedman as Person of the Year

Jane Friedman is the CEO of HarperCollins, the parent company of AVON. Since Friedman joined HC in 1997, revenues have increased almost 80%. Per Publishers Weekly.

I read an article once where Friedman talked about a return to the branding of a publisher/imprint than individual authors. I think its interesting to see her success in that as it relates to Avon. For good or bad, Avon is synonymous with a certain type of historical. In a business where marketing dollars are tight this can be good for authors, particularly the underappreciated midlist author. It can also be bad in that a certain type of historical gets tiresome after a while.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

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