Penguin Wants E-Orders But Lags Behind on Ebook Production
Penguin is asking all booksellers to place orders and return requests electronically. The new e-business policy takes place on January 1, 2008. Book Industry Communication has been the driving force behind the move toward e-commerce for book businesses. Many of the agents that I spoke to and interviewed indicated that they wished for more electronic exchange of information.
What is ironic is that Penguin is one of the worst publishers when it comes to distributing its own product digitally. Perhaps the distribution chain could take a leaf out of its own book and realize that consumers like digital products as well.
Via Publishing News.