Penguin will be releasing a new book “Wolf Totem” that was first written and published in China. The book sold nearly 6 million copies in China. What did Penguin pay for these rights? The rights were acquired in 2005 and the estimated cost was $100,000. Seems like a good investment. Wolf Totem was written by Jiang Rong. Jiang seems like an interesting character, he has no interest in self promotion for himself or his book. His book has already spawned a childrens story and also a potential future movie.
Via Publishers Weekly.