Penguin and Amazon are launching their second annual search for the next great fiction writer . The prize is a hefty $25,000 advance (that's big money, particularly in today's publishing economy unless you are a celeb or writing a Dan Brown knock off). Amazon reviewers get first crack at the slush pile and the top 500 manuscripts go to PW. PW then reduces the number to 100. The 100 are then sent to Penguin were the editing staff must read and choose three finalists. The Amazon readers then pick the winner. Critiques of the top three will be provided by Sue Grafton and Sue Monk Kidd along with agent Barney Karpfinger and Penguin Editor-in-Chief Eamon Dolan.