In a huge shift, NY Times is revising its bestseller lists. It will add a Trade Paperback list in addition to its stable of Non Fiction, Hardcover Fiction and Mass Market Fiction lists. It will also expand the paperback list to 20 titles (from the 15). The total number of bestsellers listed will increase to 110 from 70.
The addition of a trade paperback list adds another page of ad revenue for the Times. One executive sees that addition of a list as “completely ad driven.”
Via New York Business.