Once considered recession proof, the book business is suffering the same kind of economic turmoil as the rest. Booksellers, according to All Things Considered, incur 25% of the book sales in the holiday season. One long time bookseller is getting out of the new book business and will now sell used ones. Big box chain stores are struggling for survival. Publishing will need to reinvent the way it does business and makes money in order to survive in the future which means taking a look at the system of returns and capitalizing on digital technology.