Murdoch Wants a Free Wall Street Journal Online

wall_street_journal.jpgRupert Murdoch consummated a deal to buy Dow Jones & Co for $5.6 billion and now is urging the board to make the online Journal free. The Wall Street Journal currently charges $99 and is the only major news site that has an online fee now that the New York Times has eliminated the subscription for its Times Select.

Murdoch believes that the Wall Street Journal online is losing ad revenue because of the restricted readership and that the increase of views from the elimination of a fee based access would be offset by increased ad dollars.

Via CNet.com

Send to Kindle