Romance, Historical, Contemporary, Paranormal, Young Adult, Book reviews, industry news, and commentary from a reader's point of view

Multi Media Bookstore Experience

Houghton Mifflin is setting up shop at BEA mimicking a bookstore. Inside, it will play videos of its authors and books that can be used by bookstores to promote author signings. I think that this is a great idea and would love to see book trailers and author interviews available for viewing at a bookstore. Imagine that you are in the romance aisle and a little flat screen on the end cap runs a number of video promotions. Can you imagine the sales that would generate?

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

One Comment

  1. Miki
    May 29, 2007 @ 20:36:25

    E gad, no! Imagine the noise it would generate!

    Maybe I’m just too old for certain aspects of this new-fangled technology*, but I don’t get the point in video/trailers about books! It’s all flash and no story! Like buying a book for the cover. Eek.

    I hardly ever go to brick-and-mortar bookstores any more, but when I do, I love the smell of the books, the feel of the books, the look of the books…I do not want to have to deal with commercials about books!

    *That’s fairly tongue-in-cheek, by the way. I’m the one always pushing ebooks on my reading friends. I show them my eBookwise. I show them my PDA. I tell them to run over to Borders and check out the Sony reader. I love gadgets. But when it comes to the more ADD facets of technology – the MySpace “friend-me” and book trailers and 3D art and flash intros – I just don’t get the appeal.

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