May 29 2007
Houghton Mifflin is setting up shop at BEA mimicking a bookstore. Inside, it will play videos of its authors and books that can be used by bookstores to promote author signings. I think that this is a great idea and would love to see book trailers and author interviews available for viewing at a bookstore. Imagine that you are in the romance aisle and a little flat screen on the end cap runs a number of video promotions. Can you imagine the sales that would generate?