Kids love him and Kinney is an appealing writer. Part of Greg’s appeal is likely in that he loses as often as he succeeds but there aren’t any meaningful lessons being taught in the Diary books. They aren’t elevating civilization. They are not particularly thoughtful. Yet, episodes in these books permeate our children’s vocabulary and experience. I doubt that there is a kid in the Diary demographic that does not know what “Cheese Touch” means.
In any event, the Diary empire is worth $550 million, twice as much as EL James’ 50 Shades. Fortune Management