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Monday News & Deals: Tablet and eReader Ownership on the Rise

News

1 in 3 Americans own either an e reader or a tablet.  Tablet growth is primarily in upper income households but ereader ownership is more diverse:

The story with the growth in e-book readers was somewhat different from the story with tablet computers. Ownership of e-readers among women grew more than among men. Those with more education and higher incomes also lead the pack when it comes to e-book ownership, but the gap between them and others isn’t as dramatic. For instance, 19% of those in households earning $30,000-$50,000 have e-book readers. They are 12 percentage points behind those in households earning $75,000 or more in e-book reader ownership. The gap between those income levels on tablet ownership is 20 percentage points.

Link: Pew Internet Study

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Publishers are experimenting with low prices to attract reader attention and hopefully seed higher priced purchases.  Low prices can mean increased volume, but the experiments haven’t indicated that low prices will always result in an offset in volume but some reports are very positive.

So far there is no doubt that pricing a book at 99 cents can boost sales. “We had two Kurt Vonnegut novels priced at 99 cents last November in separate Daily Deals—his ‘Breakfast of Champions’ and ‘Mother Night,'” said Arthur Klebanoff, chief executive of RosettaBooks LLC, an e-book publisher. “Each title sold in one day the number of copies comparable to what we might have sold in a year.”

Link: WSJ

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Digital publishing is growing in India.  Penguin and HarperCollins are releasing several digital titles this year to capitalize on the growing adoption of tablets and smartphones.The second is the growth of the publishing industry in India – ebooks can piggyback the success of the print versions. And third, but not the least, is the far lower cost of an e-book. India’s publishing industry is growing at a compounded rate of 30% annually and it is expected to grow at the same pace over the next three years, says industry body Ficci. It ranks behind the US and the UK in English-language publishing when measured in number of titles.

But the success of e-books will hinge on higher sales of tablets and smartphones. According to hardware lobby Manufacturer’s Association of IT Industry, there are 300,000 tablet users in India today and it forecasts a 100% growth for the current year. Smartphones sales have been rising 8% year-on-year right now.

Source: Economic Times

The first Mills & Boon released authored by an Indian author sold three times as much as other M&B titles republished in India.

Quite upbeat about the success of its Indian titles, Singh says while romance is one of the most read genres of writing everywhere, including in India, the Indian titles of Mills & Boon would only serve to make it better.

“What is encouraging is the fact that our first Indian title ‘The Love Asana’ sold almost three times more than the regular Mills & Boon editions. So we can safely say it turned out to be quite popular,” says Singh

Source: Daily Bhaskar

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Ralph Fiennes reads erotic Harry Potter fan fiction on Bravo TV’s Watch What Happens Live.  Watch here.  It’s funny to watch but I also think that it is fascinating for so many other reasons. First, it probably is in violation of the copyright but it might be considered fair use.  Second, look at how far fan fiction has infiltrated the mainstream consciousness.  Third, with the rise of self published titles coming from fan fiction comes new ethical issues.

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Sacramento Bee has a story on bestseller lists.  They are secretive but powerful.  However, the best sales tool isn’t a NY Times endorsement, but word of mouth.

“Even in this digital age, the best sales tool remains word of mouth,” said Stuart Applebaum, spokesman for Random House, the biggest publisher in the United States. “Nothing trumps that. It’s the reason why Laura Hillenbrand’s (nonfiction) ‘Unbroken’ is still a national best-seller 14 months after publication.”

Source: Sacramento Bee

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Deals

BN is having a paperback sale. Buy one, get one 50% off.

  • A Cold Day for Murder (Kate Shugak #1) by Dana Stabenow * $0 * A | BN | K | S
  • Bound To Love by Sally Clements * $0 * A | BN | K | S
  • Fateful by Ecstasy * $0 * A | BN | K | S
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  • by * * A | BN | K | S

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

17 Comments

  1. Patricia
    Jan 23, 2012 @ 10:44:40

    Right now Amazon is listing the Kindle version of Ecstasy by Bella Andre for $0.00.

  2. Sue T
    Jan 23, 2012 @ 11:13:34

    White Tiger by Kylie Chan is awesome! I’m on Red Phoenix which is book 2 and the story just keeps going. I won’t lie – there are a few slows places but, otherwise, it is awesome. It’s billed as Immortals, Martial Arts and Demons but, at its heart, it has a lovely romance between two people who can’t be together. If you like Fantasy set in contemporary and want to read about a different mythology beyond Greeks, check this out. At .99, you have nothing to lose. And no, I’m not affiliated with the author – I just love this series and since I saw it here for .99, I wanted to share.

  3. CK
    Jan 23, 2012 @ 11:22:48

    Dear Mr. Ralph Fiennes,

    If that acting thing doesn’t pan out, you can certainly make a living reading porn for the masses cuz DANG! that sounded hot when you read it.

    NewRabidFangirl

    Jane, I have a ton of questions about your three points on ff. Fair warming, I might send you a novella worth of questions in a guise of email ;)

    Thanx for posting the deals.

  4. KMont
    Jan 23, 2012 @ 11:25:47

    I was searching fantasy titles on my Kindle and found Sasha by Joel Shepherd for free. Tickled me since I’d wanted to try the book a couple of years ago. Crossing my fingers now that it will be enjoyable as well. I believe it’s young adult.

    http://www.amazon.com/Sasha-Trial-Blood-Steel-ebook/dp/B0056C08AO/ref=tmm_kin_title_0?ie=UTF8&m=AG56TWVU5XWC2&qid=1327339433&sr=8-1

  5. Jane
    Jan 23, 2012 @ 11:33:54

    @CK I look forward to your email.

  6. Maili
    Jan 23, 2012 @ 11:43:43

    Third, with the rise of self published titles coming from fan fiction comes new ethical issues.

    This calls for an article and hopefully, a discussion. =D

  7. JL
    Jan 23, 2012 @ 11:49:53

    I’m not accusing anyone of lying, but it boggles my mind that 1 in 3 Americans own a tablet or e-reader. I’m going to assume this figure leaves out children. But regardless, the economy still sucks. How do that many people afford e-readers? I’m guessing that probably there are some people who buy multiple tablets and e-readers and thus the numbers are more 100 million sold than 1 in 3 people, and that school purchases factor into this but still…. How on earth can publishers be worried about the future of books if that many people have e-readers? Craziness…

  8. Joy
    Jan 23, 2012 @ 13:28:14

    @JL:

    The Pew study (linked in Jane’s post) does specify that the figure 1 out of 3 Americans is for adults. My guess is that a significant number of these were gifts, as the percentage of adults owning either went from 18% to 29% over the holiday season, as well. At $79 for a Kindle, it’s been fairly easy for me to team up some gift cards and get one…

  9. olivia
    Jan 23, 2012 @ 14:14:20

    Also on the topic of digital reading devices and content (owners but non-users), this story caught my eye today:

    http://www.telegraph.co.uk/technology/amazon/9028439/Amazon-Kindles-go-unused-after-Christmas.html

  10. JL
    Jan 23, 2012 @ 16:34:03

    @Joy:
    Thanks, Joy. That makes a bit more sense, but still, I’m blown away by that figure. Then again, I bought my mom a Kobo for X-mas, so I guess I shouldn’t be that confused as to how those figures jumped.

  11. Dani Alexander
    Jan 23, 2012 @ 19:11:00

    I’m sorry but Ralph Fiennes reading erotic fan fiction was simply the best thing I’ve heard of all day. I blushed!. I blushed as he read it (through my laughter ofc). Oh dear gawd that was so much awesome

  12. SAO
    Jan 24, 2012 @ 00:30:18

    @JL

    The price of a Kindle is about the price of a bookshelf at Ikea and takes up the space of one book on the shelf you’ve liberated for other stuff.

    You don’t walk into someone’s house and see three bookshelves and think, “How do they afford that? Craziness!”

  13. Rosario
    Jan 24, 2012 @ 09:39:09

    @SAO:

    The price of a Kindle is about the price of a bookshelf at Ikea

    That is SUCH a great way of looking at it. Will definitely use it, hope you don’t mind :-D

  14. Jane
    Jan 24, 2012 @ 09:47:48

    @Rosario Heh, I need to update my post about the cost savings of an ebook reader.

  15. hapax
    Jan 25, 2012 @ 16:36:49

    Chiming in very late, but I’d point out that for a lot of low-income families, a smartphone is a wise investment.

    Telephone service and internet access — essentially, a handheld computer — for much less than these would cost if the families had to pay for a landline, a desktop, internet hookup, etc. all separately.

    And nowadays, internet access in the USA isn’t a luxury; it’ a necessity. Many employers (even for fast-food or retail jobs) won’t even look at you if you can’t fill out an online application and supply an e-mail address.

  16. Stumbling Over Chaos :: Leave it to linkity
    Jan 27, 2012 @ 02:10:54

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