Nov 19 2006
Missing the Baby Boom Boat
According to a Harris Interactive study, 37% of Baby Boomers are having a difficult time finding television shows that are reflective of their lives. I wonder what publishers are doing (besides creating the slightly larger mass market book – don’t get me started) to address the needs of the Baby Boomer. I know that Next tried to capture that market but failed. Any other authors/books/imprints that focus on the Baby Boomer generation?
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Nov 20, 2006 @ 13:25:02
You mean “Desperate Housewives” doesn’t accurately reflect American suburbia?! For shame! :)