Missing the Baby Boom Boat
According to a Harris Interactive study, 37% of Baby Boomers are having a difficult time finding television shows that are reflective of their lives. I wonder what publishers are doing (besides creating the slightly larger mass market book – don’t get me started) to address the needs of the Baby Boomer. I know that Next tried to capture that market but failed. Any other authors/books/imprints that focus on the Baby Boomer generation?