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Missing the Baby Boom Boat

According to a Harris Interactive study, 37% of Baby Boomers are having a difficult time finding television shows that are reflective of their lives. I wonder what publishers are doing (besides creating the slightly larger mass market book – don’t get me started) to address the needs of the Baby Boomer. I know that Next tried to capture that market but failed. Any other authors/books/imprints that focus on the Baby Boomer generation?

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

One Comment

  1. Racy Li
    Nov 20, 2006 @ 13:25:02

    You mean “Desperate Housewives” doesn’t accurately reflect American suburbia?! For shame! :)

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