RTB and LLB have recently had posts on it. We’ve talked and talked and talked about it. So has Angie W. Recently I purchased two books in a trilogy by author Cameron Dean. (I have my suspicions that this is a pen name*). Candace Steele is Buffy the vampire slayer grown up and living in Las Vegas complete with the “Angel” figure (good vampire who wants to turn Candace into vampire so that they can live together forever). I am through the second book and these are not romances.
They aren’t bad books but they aren’t romance. The heroine sleeps with two different men (in separate books) and is romanced both emotionally and physically by the other men, but I guess the goal is to have Candace end up with her vampire. There’s little romance between Candace and her vampire told in either of the first two books of the series. Michelle Buonfiglio’s measure of the general romance buying public is that these types of books don’t fit into the generally accepted romance definition.
Whether this type of misleading labelling will help or hurt sales in the future is unknown at this time. My guess is that once you start eroding the meaning of “romance” for the general book buying public, the less books will be impulse-purchased because as a reader you just can’t trust the label, the back blurb, or the cover to be honest about the contents.
*The copyright to the Candace Steele series is Parachute Publishing, LLC which is a leader in children’s books. I guess this series is ghost written? Anybody have more info?