Mills & Boon to Test Paranormal Market

logo.gif

Mills & Boon, the UK arm of Harlequin (or is it the other way around?) will be testing the paranormal market with the release of Raintree: Infernoby Linda Howard and its two sister books. According to Bookseller.com, Mills & Boon believes that the paranormal romance market is small but profitable. Keri Arthur and Sherrilyn Kenyon sell, on average, “3,500 copies per book according to Nielsen BookScan.”

Related posts:

  1. Juno Press Releases Anthology of the “Best” Paranormal Romance Voices
  2. Apple’s Digital Sales Now 3d in Market Share
  3. What World Cup Soccer Broadcast and Paranormal Romance Authors Have in Common
  4. It’s Almost Valentine’s Day, and Romances are in the News
  5. Brava to Re Issue Trades in Mass Market