Nov 7 2007
Mills & Boon to Test Paranormal Market
Mills & Boon, the UK arm of Harlequin (or is it the other way around?) will be testing the paranormal market with the release of Raintree: Infernoby Linda Howard and its two sister books. According to Bookseller.com, Mills & Boon believes that the paranormal romance market is small but profitable. Keri Arthur and Sherrilyn Kenyon sell, on average, “3,500 copies per book according to Nielsen BookScan.”
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