I was listening to the radio this morning on the way to work and Brook Shields was talking to Valentine (I know, my radio station selection sucks, but in my defense, I had just switched over from Mike and Mike where they were talking about college football and I am still sad about JoePaw losing and not having the chance to retire with a championship) about the failing television ratings for Lipstick Jungle and other shows. She was complaining (but in a nice way) that so many people TIVO/DVR and so few people watch live TV. I'm a big Tivo junkie. In fact, we start watching shows 15 minutes into them so that we can fastforward through the commercials in the event that we watch a show live (which is rare). Anyway, the point is that TV shows are going to have to do more product placement in order to survive.
Many of the shows that I follow I watch via the Internet. It allows me to schedule TV watching during the time that is most convenient for me (usually on Saturday evenings when I am sewing).
In an effort to gain more revenue and attract a different, perhaps broader audience, MGM is going to be placing full length ad supported movies on YouTube. I like this idea a great deal even though the initial offerings such as the Magnificent Seven really don't float my boat.