Mark Coker, a Silicon Valley insider and founder of Smashwords, an ebook publisher, has this to say about publishing using the terms venture capitalism instead:
Many entrepreneurs who’ve sold their souls to a VC view VCs with equal parts admiration and contempt. Key positives: VCs offer access to capital, advisors and connections that can maximize their odds of getting their company out there. Key negatives: The VCs make promises they often can’t keep (such as “spend our money quickly, we’ll be here to give you more when you need it”); their allegiance is fleeting (VCs are legend for losing interest at the first signs of hardship); and their interests aren’t necessarily aligned with those of the entrepreneur.
You’ll want to read the rest of the article.
It’s worth it.