Jan 31 2008
A Columbia University sociologist Duncan Watts a long-time opponent of Malcolm Gladwell’s “Tipping Point” theory, has published a piece showing with empirical and computer simulated tests that the Gladwell’s hypothesis is inaccurate.
The ‘Tipping Point’ phenomenon has been used by marketers and advertisers to target individual influencers of opinion. Watts says that “Almost all of the action is away from the center.” Essentially, the sphere of influence of any one individual is small compared to the greater population base and it is word of mouth that creates and spurs virality.
Via Ars Technica.