Literary Segregation or Market Specialization?
Borders, who financially might be on its last legs, is not going down without a fight. It opened a new store a few weeks ago and is now launching a new Latina book club (does the Latina instead Latino mean that the book club is just for women?)
Does this mean that there will be a Latina section in the Borders store like there is an African American section? Are Latina authors happy about the specialized market segmentation? Will Julie Leto’s great “Dirty” series be reprinted to be sold to the new Latina book club? So many questions.