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Kindle Prospects Unaided by Oprah Anaylust Mark Mahaney of Citigroup does not believe that the Oprah endorsement of the Kindle will raise sales of the device for Amazon sufficient to make an impact on Amazon's bottom line.  The support buttressing his argument is poor sales data from other online vendors.  This is not to say that Mahaney doesn't think that the Kindle is was a boon for Amazon.  He called it the ebook reading equivalent of the iPod.  
Via Wired.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Lori
    Nov 06, 2008 @ 14:17:17

    Anaylust? I think that belonged in the review of the DAP. Anal-lust…

  2. Angela James
    Nov 06, 2008 @ 14:28:07

    The support buttressing his argument is poor sales data from other online vendors.

    What does that mean?

  3. JulieLeto
    Nov 06, 2008 @ 15:12:17

    All I know is that I wub my Kindle.

  4. Miki
    Nov 06, 2008 @ 23:20:23

    I thought I saw another news story that said there was a huge increase of Google searches on “Kindle” after the show…?

    I suppose it could be that many of those searchers saw the price and clicked on “close”, but you’d think at least some of them would give in to the impulse!

  5. MCHalliday
    Nov 07, 2008 @ 14:10:05

    Oprah’s endoresment or not, as Miki indicated, it could be the cost of a Kindle. In view of the financial crisis in America, discretionary purchases are at the bottom of the list for most people.

    Plus, the Kindle is only available in the US so even though I want one, I’m not able to buy it. I suppose it has to do with a bluetooth restriction but as I can access the internet anywhere with my phone, why isn’t the Kindle download geared globally? Amazon needs to increase their market potential, many of my friends and family around the world would also like one.

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