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Jobs Tells NYTimes: People Don’t Read

images1.jpgWhen asked at MacWorld about the Kindle, Steve Jobs replied that “[t]he whole conception is flawed at the top because people don’t read anymore.” So all those rumors and dreams about Apple building an iPod for Readers is dashed. Hey, Steve, many people read. They are called women. They also buy things. Like iPhones and iPods and oh, books.

The Times via Mobile Read.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Dana
    Jan 17, 2008 @ 09:56:39

    Uh, wow. I kinda don’t have a response for that. Other than :p to Steve Jobs. (I’m very mature for my age.)

  2. Caroline
    Jan 17, 2008 @ 10:01:40

    One might take it with a grain of salt; Jobs likes to keep his new inventions under wraps until he springs them on the public. As someone posted in that response to that NYT article:

    I put Steve Jobs's comment that people don't read anymore in the same category as his comment, not long before Apple came out with the video iPod, that people aren't interested in watching video on a portable device. In other words, Apple is probably hard at work on an e-reader, which we will probably see within the year, and it will be in color and beautiful, and it will sync with iTunes (whose name becomes more anachronistic with each passing year).
    -‘ Posted by Nick Wagner

    So perhaps there’s still hope for your ideal e-reader, Jane…

  3. Shiloh Walker
    Jan 17, 2008 @ 10:02:08

    I suppose nobody has mentioned to him the epublishers that are making… what… is it in the millions every year?

    Not much compared to Apple, maybe, but if nobody read, these epubs…. man, this BLOG wouldn’t be here.

    Hmmmm… anybody got a contact for the higher ups at Apple? I’d love to sew what Apple could do with an ebook reader idea.

  4. Scott
    Jan 17, 2008 @ 11:11:51

    Apple will never make a product like Amazon’s, but with the iPhone SDK coming out in February, it’s very likely that someone could write a program that would do it.

    The more important part of the quote is that he states that “40% of Americans read one book a year.” I don’t believe that he truly meant that people don’t read blogs, websites, magazines, and other publications.

  5. Shiloh Walker
    Jan 17, 2008 @ 11:58:31

    The more important part of the quote is that he states that “40% of Americans read one book a year.

    Yeah, but those who DO read? Those compulsive readers spend thousands a year in books.

    As nice as the iPhone looks, I want a dedicated e-reader. The Kindle is ugly. I’d love Sony to have one with some of the Kindle properties, but I’ll probably just get a Sony Reader and make do without the wireless purchasing that Kindle offers.

  6. Jodi_Lee
    Jan 17, 2008 @ 16:40:43

    Steve Jobs is known to be an ego-maniacal, paranoid freak. I agree with Caroline’s post; I bet they are hard at work on an e-reader at this very minute!

  7. DS
    Jan 17, 2008 @ 18:23:39

    I saw in passing reference the other day that there has been a big increase in sales of eReaders from Sony and Bookeen’s Cybook– in fact there is a big Out of Stock notice on Bookeen’s purchase page.

    I wonder if the Kindle’s splash is going to be the tide that lifts as ships as far as eBooks are concerned?

  8. Ann Bruce
    Jan 17, 2008 @ 21:07:42

    Since Apple just announced the MacBook Air, I can pretty much forgive Jobs anything.

  9. Keishon
    Jan 18, 2008 @ 00:09:55

    The more important part of the quote is that he states that “40% of

    From what I’ve read, Mr. Jobs misinterpreted the survey. It’s unfortunate that his opinion (no matter how inaccurate) has that much impact on what will or will not be available on the market.

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