Chick lit is a taboo term in publishing right now and even in its heyday, the sub genre took alot of heat for being substantiveless pap. Joanna Trollope blogged for the Guardian that the effortless entertainment of chick-lit is actually difficult to write.
The thing is, it’s hard to write good romantic fiction, and it’s much, much harder to write funny good romantic fiction. One of the criteria we judges were given was that if we hadn’t laughed, or been really beguiled by the end of chapter one, we should hurl the book away from us (and yes, a lot of books deserve hurling, but that’s the fault of their quality and not their genre).
Trollope is one of the judges for the new Melissa Nathan prize, an award for Comedy Romance. Thanks Rebecca for the tip.