JK Rowling Pulls Off Biggest Magic Act of All
No one but she and her publishing company are actually going to make money off the millions of Deathly Hollows books sold. Amazon has over 1,000,000 pre-orders world wide. Bookstores are planning events. But because discount competition is so fierce, the book will be sold at cost or at a loss. It seems that with Deathly Hollows, JK Rowling has pulled off an extraordinary feat: making her book so desirous that it will cost everyone to read it, even the retailers.