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Indian Males Big Readers of Mills & Boons

According to an India Times article, men are big consumers of the Mills & Boons books. The article states that a Mills & Boons book is sold around the world every four seconds. There doesn’t seem to be any one reason for the increasing male readership. Andrew J. Go, director of the Mills & Boon-India, speculates that it could be as simple as the fact that the mothers and sisters are reading them and thus they are easily available to the men; it could be that M&B books are one source of sex and romance in a culture where both are not readily available; or, as the article states “Perhaps it’s just that Indian men appreciate the good read that most M&B novels are.”

Via India Times.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

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