According to an India Times article, men are big consumers of the Mills & Boons books. The article states that a Mills & Boons book is sold around the world every four seconds. There doesn’t seem to be any one reason for the increasing male readership. Andrew J. Go, director of the Mills & Boon-India, speculates that it could be as simple as the fact that the mothers and sisters are reading them and thus they are easily available to the men; it could be that M&B books are one source of sex and romance in a culture where both are not readily available; or, as the article states “Perhaps it’s just that Indian men appreciate the good read that most M&B novels are.”
Via India Times.
Jane
Jane is a long time romance reader whose passion is, you guessed it, reading. She's currently loving contemporary authors like Sarah Mayberry and Karina Bliss but her first love will always be the historical. Some of her old time favorites are Amanda Quick and Johanna Lindsey and some of the new favorites are Sherry Thomas, Joanna Bourne and Claudia Dain. You can reach Jane by email at jane @ dearauthor dot com