Borders announced that 12 million customers have signed up for the Borders Rewards program. This is a free program wherein you can get special coupons and savings just for handing over all your personal information to Borders. Plus, you get reward days and at the end of the year, you get to redeem 5% of your purchases from now until January. A little cash back incentive program that doesn’t require you to pay anything. I like that. And have given all of my personal information over to Borders in exchange. I’m easy and can be bought.