Harlequin’s Profits Are Increasing in Part Due to Online Retail Sales
Publisher’s Weekly reported that Harlequin saw a total revenue increase of 1.2% for the second quarter of 2007. Of interesting note, online retail sales have grown by double digits and ebook sales has also increased. Harlequin launched its Spice Briefs line which are Harlequin’s ebook publishing efforts. Spice Briefs will cost $2.99 for erotic ebooks between 5,000 and 15,000 words. There will be two titles each month and Harlequin is running a $.99 special until August 15. You can currrently buy Sarah McCarty’s Brief, Letting Go and Delilah Devlin’s, Invite Me In.
More importantly, though, beginning this month, Harlequin will offer an ebook of every new book it release for a total of 1,300 books per year. Another innovative thing that Harlequin does is offer all of its series romance books one month in advance so right now a reader can go buy, download and read, all the September offerings. My love for Harlequin grows each day.