Okay, so now maybe the weird publicity material that Harlequin does emphasizing romantic relationships instead of books makes sense. It announced today that it would be publishing a line of non fiction books such as self help, diet, inspirational, memior and biographies. Its first non fiction book, Friends: A Love Story by Angela Bassett and Courtney B. Vance was a New York Times bestseller.
The Press Release also mentioned releasing “companion pieces to successful fictional series by the company’s many bestselling authors.” I suppose those are like the “companion” guides that have been done for Outlander series and Nora Roberts.
Via Newswire.
Somewhere in my book collection I have a craft book published by Mills & Boon, a pretty old book. With the cosy mysteries with knitting and embroidery patterns and recipies I wouldn’t be surprised with them using this as well.
Debbie Macomber has her Blossom Street series that is centered around a knitting store. That seems like a perfect tie-in to me.
The Bassett/Vance book did so well (I think) because of excellent promotion. I literally saw that book everywhere, and it had some primo placement at the bookstores in my area. Also, who doesn’t love Angela Bassett? That woman kicks some serious butt.
I am pretty sure someone does knitting books now. A bookseller friend of mine buys those JUST to get the patterns.
I laugh every time ;)