By now, you must have read how Japanese consumers are reading more and more on their cellphones. Harlequin is the grey old lady of romance no more. Harlequin is teaming up with Softbank Creative to sell and distribute its romance manga via cellphone in Japan.
Beginning in April 2008 SoftBank will distribute digital versions of Harlequin K.K.’s successful comics on cell phones and Internet distribution sites. Over the next five years SoftBank will carry 1,000 Harlequin manga titles chosen from over 10,000 of the romance publisher’s novels.
I don’t know of another publisher that is pushing the international and digital boundaries like Harlequin. HarperCollins is a close second, but Harlequin, for all its faults, is thinking of the future.
Via news release.