I think that when you say the word “ebook” that the assumption is the major consumer is a male, probably one who is a tech aficionado. The reality, though, is that the most successful epublishing company is one that caters to women. The majority of bestselling ebooks are romances. And yesterday, Harlequin is leading the charge toward an ebook full future by announcing that it is the first major publisher to make their ENTIRE front list catalog available in eBook format.
Each month, Harlequin releases more than 120 titles per month and starting in October, all of the titles will be in ebook format.
"Women have embraced eBooks," says Malle Vallik, Director Digital Content & Interactivity. "They demand portability, immediacy, availability, depth, breadth and convenience and, by making our entire front list and exclusive digital editorial available to them, we are meeting that challenge. We are meeting the needs of our current audience and reaching a new and diverse base of readers. Seeking innovative new ways to serve our audience continues to be a Harlequin tradition.”
All I can say is Huzzah Harlequin!
Via Press Release.