Harlequin Challenges Readers to Read
Harlequin is issuing a challenge to readers. Read and blog, collectively, 100,000 books at the Harlequin community and Harlequin will donate 100,000 books to the National Center for Family Literacy. The estimated retail value of the donation is $700,000 U.S.
At least 50% of the books need to be Harlequin (any subgenre). The remaining half bloggers discuss can be from any genre by any other publisher and ANY format is acceptable including ebook and audiobook.
You have to sign up for a blog at eHarlequin and obviously, have to record your reads there. I think it is an ambitious project and while not completely altruistic definitely has a good deed aspect to it that you cannot ignore, particularly when Bush is cutting funding to Reading is Fundamental.