Free Rice is reaching the national press stage. NPR wrote about the origins of the computer program (written by computer programmer, John Breen, to help his son who was studying for the SATs) and the success (more than 8.2 billion grains of rice has been given away).
The Web site earns money from advertising and gives cash to the Word Food Programme. Some $100,000 has already gone to buy rice to feed survivors of a recent cyclone in Bangladesh.
Parmalee said the Web site offers a greater gift –" the gift of awareness about world hunger. In just two months, FreeRice.com has driven the most Internet traffic to the World Food Programme site.
“We are all kind of dazzled by the power of a great idea –" an idea that seemed to have come completely out of left field,” she said.
Read more about it at NPR. Thanks Troy!