Apple’s AppStore is live and there are a couple of free ebook readers including Fictionwise’s eReader. According to the description, eReader allows for “direct wireless transfers of your content to the device’s internal storage for offline reading.” This says to me that you’ll be able to buy from Fictionwise directly from the iPhone just like you would be able to with the Kindle.
Is this the tipping point for eBooks? The Kindle Killer? I’m off to the Apple Store tomorrow for my 3G iPhone and Sunday I hope to write up my experience with the new iPhone Reading Apps.