Eliminating Returns May Reduce Waste but Might Also Reduce Sales
HarperCollins is experimenting with a no return policy. According to the GalleyCat article yesterday, 31% of books printed are returned to the publishers. Removing the right of return would reduce environmental waste. However, no returns will likely result in fewer books ordered by the chain stores. Independents might eliminate ordering books with no returns altogether. Nora Roberts mentioned that her husband, owner of the Turn the Page bookstore, would not be able to order any books with a no return policy. What’s the industry effect?
So will the entire book industry change the way it does business based on these concerns? Maybe not: “‘It would require Random House or HarperCollins to develop an entirely new business model,’ said [Jim] Milliot of Publishers Weekly. ‘And that is not going to happen.'”
Via GalleyCat and my inbox.