Consumers Overtake Budget Travel (at Its Request)
Budget Travel magazine decided to publish a “consumer generated” issue of its magazine. It received over 2800 submissions and resulted in 324 contributors to the final issue. Whether the consumer generated issue is a wave of the future or a gimmick remains to be seen. Budget Travel magazine editor admitted that the issue was “neither cheap or easy”. It paid normal fees as well as travel expenses for companions. The editing, apparently, was also a nightmarer.
Foliomag via Media Bistro.