Jun 27 2007
Word came down a few weeks ago that the brick and mortar Wal-mart stores were reducing the number of mid list authors it was going to carry. According to Black Romance Reader, that is not the only negative book shelving change that is going on. BRR reported that the following:
I'd already known about Wal-Mart's change in policy back in April and witnessed it a month or so ago when they'd chucked a lot of the African-American section to focus on the best-selling authors, but now, the section has completely changed. The entire African-American section is gone, replaced with books in Spanish. The romance section has been pushed to the back of the aisle and sf/f is now featured prominently beside the racks of mainstream best-sellers. YA & children's books are facing the outer aisle, and where the African-American section used to be, prior to the store moving it beside the magazines, is where the Christian fiction and non-fiction is hosted.
I’m going to head out to my Wal-mart to see what changes exist. I know that Wal-marts are stocked by two separate wholesalers: Levy Entertainment and Anderson Marketing. The book/magazine section is run entirely by these wholesalers, as as I understand it. Can anyone else report on the changes at their Wal-Marts?