Can m/m fiction be mainstreamed? Running Press is taking the chance.
According to Publishers Weekly, Running Press is going to offer gay romance fiction written by and for straight women. The series will launch in April with “Transgressions” and “False Colors” with two more titles set for fall 2009 release.
President Jon Anderson of Running Press is doing the acquiring and the line is edited by Lisa Clancy.
These books are “erotic but not hardcover explicit.” (Do they mean “hardcore” v. “hardcover”). Running Press is hoping to get these titles shelved in the main romance fiction section of the bookstores. Huzzah.