Yesterday, Borders Rewards members received an email announcing changes to the Rewards program. Last year, when you made purchases, a percentage of those purchases were rebated back to you to spend during the Holidays. This year, you’ll receive a $5 Borders Buck coupon for every $150 spent. This is akin to other shopping programs such as the Banana Republic rewards card. The goal is to increase traffic year around by enticing customers to spend more money to reach the $150 level and then bring them in once they’ve received the $5 Borders Buck.
It works pretty well for me with the BR card. As soon as I receive my reward, I’m at the store trying to pick out what item I don’t need so I can waste my $25 reward card. Of course, it also serves to remind me that I spend way too much money at BR. I blame this on Ned. He’s a BR freak.